ProgrammersInc. is a software house that currently writes bespoke software for various clients across a range of industries. This is lucrative but requires continuously searching for new clients. To secure an alternative cash flow, the company has decided to produce a piece of software that it will sell directly to end users. You have been hired to advise on the best strategy to take in this endeavour. In 3,500 words produce a report detailing the following: 1. Identify an industry that has potential as a market for software. Discuss why it is an underdeveloped market. 2. Describe a business model that would be most suited to exploit this industry. 3. Examine the potential pitfalls and hurdles in this industry. 4. Identify the current major players and consider potential competitors. 5. Discuss recent changes that might make it the right time to sell software in this sector. 6. Review regulatory or ethical issues which will need to be dealt with when operating in this industry. You must critically research and apply in your relevant academic theory and sources, course concepts and frameworks and industry materials. Your work must be fully referenced using the Harvard system.
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