Assume that you are the marketing manager at a company. For the coming year, your company aims to launch a new product or service in order to diversify their current portfolio and benefit from new opportunities in the market.
You are asked to develop the marketing plan for this new product/service. The new product can be an extension of an existing product line of your company. It can also be altogether a new brand, which offers diversification opportunities for your company. The product can be offered to launch in the current market of operations or in a new market.
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