Marketing Principles



Prior to completing this assignment, read chapters 1 and 2 of the course text.

Go to the American Red Cross website: http://www.redcross.orgLinks to an external site.

Based on your research of the company’s website, provide your answers to the following questions:

Describe the agency’s marketing strategy.
What is the mission of the Red Cross?
How does the company use its website to build relationships with customers?
How has the Red Cross been impacted by the Covid-19 pandemic? This will require research and cite the sources you used to develop your answer.





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Approximately 250 words