Observe what you are reading, what goes on in class, and how it relates to current real-world marketing events
Define what you are doing in an assignment, in the course generally, in your major/minor
Express confusion about anything – where you are not understanding, or are frustrated – and perhaps become
unconfused as your write or pose questions to me
Speculate about what you are studying
Give insights – your ideas, your conclusions, your putting things together
Connect readings to other readings, this course to other courses, what we are talking about to your life
Respond to readings (controversial ones, for example), whether negatively or positively
React candidly to what happens in class
Be self-aware about what you are studying and why you are studying it
Refine your thoughts as they progress throughout the term, whether on particular readings, particular topics, the
course generally, or your assignments
Evaluate the course, including the task of keeping a journal.
T LEAST one entry per chapter
AT LEAST ONE PAGE (double spaced, typed, 12-point font) per entry/chapter.
Each entry MUST CONTAIN specific references to thoughts, comments, examples, etc. FROM CLASS.
Express yourself freely
Take the assignment seriously…but have fun
NO LECTURE NOTES AND/OR CLASS SUMMARIES!
Mark every journal entry with the date/time when you wrote it (you don’t have to write the entry all at once, just
note the date/time you work on it)
Start each entry on a page
“Write in your natural voice with your most comfortable language…. Otherwise you may become distracted by
form rather than content….”