Imagine that you are the CEO of a national chain of pet stores, Pets R Us. Define competitive intelligence and explain how you would use it to assess the current reality/business climate.

Discussion Question: Imagine that you are the CEO of a national chain of pet stores, Pets R Us. Define competitive intelligence and explain how you would use it to assess the current reality/business climate.
Expectation: Initial posting demonstrates analysis of ideas and perspectives from discussion and readings, builds on ideas of others. Postings responds effectively to most but not all of the questions posed, requires additional development. Ideas supported with resources which are properly cited.

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