The Project is on creating and selling oneself as a brand. My brand is I want to be a warehouse gym own and train serious athletes.
1. Three (3) primary sources of data to help you research you the brand Marketing Strategy (4 P’s).
2. Three (3) secondary sources of data to help you research your you the brand Marketing Strategy (4 P’s).
Please develop a 2 pages TYPED summary that explains the “Basics of your You the Brand Marketing Project.” CORE means specific and only 2 pages maximum.
1 Potential Target Market (s) – You must cover where, what, and when you want your employment to look like. VISUALIZE yourself. Explain what you see.
2 Marketing Research Process – Explain clearly how you are doing your marketing research.
3 Product Mix Description – Briefly describe what your career aspirations, an industry that you are wanting to work within your career, and where you might want to live.
4 Place or Distribution Strategy – Explain the basics of where you want to live. Be specific and use data to explain.
5 Pricing Strategy – Explain the basics of how much money you want to make, how much does the normal person make working in your industry. You need to research well here.
6 Promotional Mix – Describe EACH of the five (5) areas for promotion mix. What are you going to do for each of the five areas: personal sales, advertising, etc.
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