Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit.
Unit Learning Outcomes Assessed:
1. Evaluate theoretical and practical knowledge of Marketing Research.
2. Analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.
3. Analyse and evaluate research methods, using primary and secondary data, design questionnaire, statistical analysis and write research report.
4. Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning
5. Demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business.
Description: Each week students were provided with three tutorial questions of varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Answer a selection of tutorial questions covered over Week 2 to Week 11 inclusive.
It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.
The questions to be answered are:
Question 1 Week 2 tutorial questions – Lecture 2
Homeware Greens is small Australian company based in Adelaide, who has been successful in selling certified environmentally sustainable homeware and gifts products made in Australia. The owners of Homeware Greens want to expand their business and have identified Melbourne as a potential new market to enter. You have been asked by the owners provide proposal of an online gift shop. Compare this type of gift store to the traditional ‘brick and mortar’ store. How might the research design differ for each? Refer to Week 2 Lecture slides and recordings for more information.
Question 2 Week 11 Tutorial Question – Lecture 11
List and describe the components of a research report and provide a brief overview of each component? Refer to Week 11 Lecture slides and recordings, as well the internet for further information.
Question 3 Week 4 Tutorial Question – Lecture 3
How can you identify the difference between quantitative and qualitative question? Conduct an internet search citing your references of respected authorities on this subject. Refer to Week 3 slides and recordings for further information.
Question 4 Week 5 Tutorial Question – Lecture 4
Suppose you were working for a company that wanted to start a business selling hand-made acoustic guitars. Pricing is a big part of the decision-making. Secondary information is available via the internet. As the company wishes to charge premium prices based on the information that you gathered before. Explain how this information can support and justify the premium prices for their own hand-made acoustic guitars?
Question 5 Week 6 Tutorial Question – Lecture 5
There are many issues that researchers require consideration when designing market research. Using an internet search engine of your choice, list and discuss five (5) issues that require consideration. Student can refer to the ‘The nature of surveys’ section of the Week 5 lecture slides and recordings for further information.
Question 6 Week 10 Tutorial Questions – Lecture 9
What is the difference between descriptive and inferential statistics? Provide an example to each. Refer to Week 9 lecture slides and recordings for further information
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