Marketing Management individual Project (MMIP) Assignment Instructions
Each student must complete an individual marketing project. Project installments are to be submitted through Safe Assign in Module 2, 3, 5, 6, and 7. Your first task is to select a project topic (Google Home). No two students will work on the same product/service. This must be an existing product, service, or organization.
Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow.
The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page.
All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.
When completing an assignment for a given module, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located.
While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook.
The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided.
Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Safe Assign.
Module 5: Week 5—Develop the Value Offering—the Product Experience (Chapters 8-10)
Topic: Google Home
Q1. Explain your product planning efforts. (Ch. 8)
Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)
Q3. Discuss your techniques of building the equity of your brand. (Ch.9)
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10)
Text Book used: Marketing Management by Kevin Lane Keller; Philip Kotler 15th edition
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